On 15th February 2019 ALAF Limited awarded the winnners for The Mabati – Cornel Kiswahili prize for African Literature during the award ceremony that was held at Mlimani City conference Centre in Dar es Salaam. The Guest of Honor was the Vice President of The United Republic of Tanzania Hon. Ms Samia Suluhu Hassan. The event was attended by more than 150 people from the Swahili fratenities, Universities, Business community, Distributors etc. Other notable guests included the Minister for Information, Culture, Arts and Sports Honorable Dr.Harrison Mwakyembe, Minister for Industries, Trade and Investment Honorable Joseph Kakunda, Dar es salaam Regional Commissioner Honorable Paul Makonda, Lord Mayor for Dar es salaam city Honorable Isaya Mwita, High Commissioner for Kenyan Embassy Honorable Dan Kazungu and NEMC Director Dr. Samwuel Gwamaka.
The four hours’ event started at 10:30am till 03:30pm and included a number of activities like speeches from the Guest of Honor and various stakeholders, prize handing over to winners, launch of books for 2017 winners and entertainment from cultural group and live band. In the end all the guests together with ALAF officials had an opportunity to meet, interact and exchange their experiences while having lunch.
25th January we have launched another ALAF Roof Gallery at Mwenge
area. This is our second showroom in efforts to ensure that we bring
our product and services closer to our customers and service them
Guest of Honor in the launch ceremony was the District Commissioner
of Kindononi District Mr Daniel Chongolo who officially opened the
Roof Gallery together with the General Manager Roofing Mr Dipti
Mohanty. The Guest of Honor commended the Company for their
efforts to ensure that our products and services are easily
accessible and available to our customers.
The plan is to develop and open 3 more Roof
Galleries in key areas in Dar es Salaam this year.
to all involved in developing the showroom and make the launch a
ALAF recognizes the power of Installers as vital influencers in
assisting building owners to make product selections for their
roofing. To this end, they have initiated a Training Programme to
build partnerships with local installers, whilst also equipping them
with the knowledge to make informed recommendations to their clients.
The program takes the form of workshops and seminars and since its
introduction, has enrolled more than 100 installers who have become
awesome ALALF ambassadors across the country, leading to a rise in
sales and a firm market share for ALAF in the face of stiff
The 2018 SABA SABA
Trade Fair organized by the Tanzanian Trade Development Authority in
Dar es Salaam in June -July 2018, was the 42nd such
International Trade Fair of its kind.
Launched by the
Prime Minister of the United Republic of Tanzania, the Hon Kassim
Majaliwa, the show has established itself over the years as the shop
window for Tanzanian products as well as those of the East, Central
and the Southern African Region.
In 2018 more than
2,000 exhibitors from 33 different countries across the globe
participated in the exhibition, and ALAF participated for the 8th
time in a row! With a key emphasis on Lifestyle and Color-coated
roofing sheets, ALAF sought to communicate its unmatched quality and
than 300 people visited the ALAF pavilion resulting in sales of 20 MT
of color roofing sheets and Lifestyle products.
is one of the biggest market areas in Dar es Salaam city, catering to
a major percentage of the residents of the City Centre. The
inauguration of the new ALAF Kariakoo showroom was therefore an
important milestone in 2018.
DP Mohanty, Business Head of ALAF Roofing business, applauded the
ALAF team involved in the project for their commitment, and paid a
special token of appreciation for Prisca Kallinga (ALAF Customer
Service Manager) for her leadership shown during the whole project.
ALAF products and services as the total building solution &
providing technical solutions to customers are the key objectives for
us opening a Roof Gallery in Kariakoo” he commented.
Ashutosh Charan, General Manager of ALAF Coils business endorsed this
by saying “This is a huge step for ALAF to be nearer its customers
and will allow us to improve our customer service in order to attract
more customers from this area”.